Energize your Business Strategy with Social Media

Energize your Business Strategy with Social MediaEnergize your Business Strategy with Social MediaEnergize your Business Strategy with Social Media Jo Martin, founder of Digital Royalty and author of Renegades Write the Rules (Jossey-Bass, 2012)Project Manager. Accountant. Sales Person. Inventory Clerk. Marketing Manager. Creative Director. These are just a few of the many possible hats that entrepreneurs wear, sometimes simultaneously.It seems tzu siche just arent enough hours in the day. So, how and why would you want to add Social Media Managerto that list?Because its the single most important thing you can do to grow your business.Start with the Why of Social MediaIt may seem overwhelming to jump into the social media space. But its actually easy to get started. Think back to the beginning. Why did you start your business in the first place? Or begin to work with a small business? Whatever that story is, your customers want to know.As Simon Sinek so wisely says, people dont buy w hat you do, they buy why you do it.Social mediacan be used to expose your why and to shed light on the people behind the brand. After all, humans connect with humans, not logos. Show some skin and let a little personality shine through. People will appreciate your authenticity and end up being more loyal customers.Better communication also enhances company culture.A company that embraces social media and gives employees the freedom to communicate and experiment with it has happier and more productive employees.Through social media, people can expose their why to co-workers and connect with others who believe what they believe. Through our online platform, Digital Royalty University, we offer classes to help individuals with personal branding and how to use various social media platforms.Save Money on ResearchOnce you have established relationships with customers, the next phase of dialogue can begin. You can tap into your consumer base in real time and ask for their opinions and ide as - for free. You can skip the costly formal research study to determine what it is that your customers really want.Starbucks realized that many of their customers tweets contained great suggestions on how to create a better overall Starbucks experience, so they created a separate Twitter handle specifically to address and respond to all the incoming ideas.From new coffee blends to improving the recycling process, Starbucks considers all suggestions and when one is implemented, the person who submitted the idea gets credit on the Starbucks blog.Your customers are happy to tell you what they want. Just ask. Then listen and respond. Then listen again. Listening and responding are key because the more genuine interactions you have with your customers, the more likely they are to give you honest and continuous valuable feedback.Provide Quick and Amazing Customer ServiceThe immediate nature of social media makes it an extremely efficient customer service tool. Within a few moments, you can help a customer with a problem, or answer questions.All most people want is just for their voice to be heard. Issues that could potentially have a negative effect on your business can be dealt with right away, instead of becoming a brand-damaging PR fiasco. The good, the bad, and the ugly can all be handled in a timely manner via social media.Big retail brands such as Zapposuse Twitter around the clock to respond to questions, complaints and satisfied customers. Southwest Airlines, which is legendary for providing outstanding customer service, uses Twitter to alert passengers of flight delays and to learn of customer complaints.Crowdsource your Product DevelopmentAs your brand and company grows, new products, services, and ideas can be tested and refined based on what your customers think. Engaging consumers pushes them farther up the loyalty ladder. Asking their opinion about your new product instills a sense of ownership and pride in what theyve helped create.When it came tim e to give my new book a title, I turned to my social media followers and asked what they thought the title should be. They helped me come up with a very appropriate title, Renegades Write the Rules.Crowdsourcing your idea also lets you take advantage of the collective wisdom of your audience to create a better end result.Interact in New WaysSocial media allows companies to interact with customers in new and different ways. The possibilities are only limited by your imagination.Tactics that bridge the virtual and physical worlds are the most engaging, whether its a product giveaway for the first response to your tweet, or using social media to localize your marketing efforts.Nike and Whole Foods have separate Twitter handles for each store, enabling employees to address and get involved in their communitys issues and concerns.On a smaller scale, local food trucks that tweet out their whereabouts make the eating experience more fun and memorable because it keeps hungry customers on th eir toes and gives them the chance to meet up with other loyalists while waiting in line.Dont get caught up trying to chase the numbers. One thousand completely loyal followers are worth more than 100,000 followers that have no real affinity toward your brand.Impressions dont convert, but influence does.Author BioAmy Jo Martin, founder and CEO of Digital Royalty and Digital Royalty University, teaches brands, corporations and individuals how to measure and monetize their digital universe. Her book, the New York Times Bestseller Renegades Write the Rules, was published in October. Follow her on Twitter AmyJoMartin.

Pokémon came for your exercise routine, now its coming for your sleep

Pokmon came for your exercise routine, now its coming for your sleepPokmon came for your exercise routine, now its coming for your sleepThe Pokmon company took the world by storm in summer 2016 with Pokmon Go, the augmented reality (AR) app that encourage kids and adults alike to get outside, get on their phones, and get to catching Pokmon. The viral video game tackled exercise, and now the Pokmon Company is moving onto the next health issue sleep. Venturing its way into the the dream world, the company announced Pokmon Sleep.Follow Ladders on FlipboardFollow Ladders magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and morePokmon Sleep coming to a phone near youIn case you or your children are eager to wake up with Pokmon every morning, this will be possible in 2020.Pokmon GO turned the simple act of walking into entertainment, making the entire world into a game, Pokmon wrote on Twitter. Were about to do it again, Trainers- this time, for slee ping.Pokmon Sleep brings a gameplay experience to the simple act of sleeping by tracking your sleep data.The company assured that a few Snorlax were consulted on the new application, just in case you were wondering. Additionally, there will be special sleeping Snorlaxes available to catch on Pokmon GO, in case thats something youre interested in doing.What we know about howPokmon Sleep will workIn conjunction with the new app, Pokmon is developing a new device, Pokmon GO Plus +, a gadget that you can use as Pokmon GO Plus during the day and use at night to send your sleep information to your phone via Bluetooth. The device uses an embedded accelerometer to track your time sleeping, Pokmon wrote.Following the success of Pokmon GO, Pokmon decided to again teamed up with Nintendo and Niantic Labs to create these new products.We love exploring the world on foot, John Hanke, the CEO of game-maker Niantic, told The New York Times. And that cant happen unless we have the energy to embark o n these adventures.You might also enjoyNew neuroscience reveals 4 rituals that will make you happyStrangers know your social class in the first seven words you say, study finds10 lessons from nestkken Franklins daily schedule that will double your productivityThe worst mistakes you can make in an interview, according to 12 CEOs10 habits of mentally strong people

Explosive Ordnance Disposal EOD

Explosive Ordnance Disposal EODExplosive Ordnance Disposal EODNavy Explosive Ordnance Disposal (EOD) Technicians render safe all schriftarts of ordnance, both conventional and unconventional. These ordinances can include improvised, chemical, biological, and nuclear materials. They perform underwater location, identification, render safe, and retitelseitey (or disposal) of foreign and domestic ordnance. EOD techs conduct demolition of hazardous munitions, pyrotechnics, and retrograde explosives using detonation and burning techniques. They are also called upon to support military and civilian law enforcement agencies. Explosive Ordnance Disposal Technicians locate, identify, render safe, and dispose of all forms of ordnance (conventional, nuclear, chemical and biological, military and improvised) both U.S. and foreign made. Parachute or helicopter insertion and deep-sea diving capabilities are sometimes necessary to perform this mission. In addition to working closely with other mi litary services, EOD technicians occasionally assist civilian law enforcement agencies. Duties Performed Perform render safe procedures on any type of ordnance involved in an accident/incident, or an unsafe conditionPerform render safe procedures to improvised explosive devicesConduct demolition of hazardous munitions, pyrotechnics, and retrograde explosives using detonation and burning techniquesPerform underwater location, identification, render safe, and recovery (or disposal) of foreign and domestic ordnancePerform parachute/helicopter insertion operations in support of missionsTrain and maintain the Navys marine mammals Maintain EOD publications and toolsInstruct ships personnel in ordnance handling proceduresSupport military and civilian law enforcement agencies Working Environment EOD technicians perform duties in a wide range of locations, such as at remote areas, aboard aircraft carriers, at ordnance-capable military stations, and in all water conditions. They are e xposed to various climates and weather conditions. Their missions take them to all environments, every climate, in every part of the world. Navy EOD Technicians have many assets available to arrive intheir mission, from closed-circuit scuba and surface-supplied diving rigs to parachuting and insertion from fixed and rotary aircraft to small boats and tracked vehicles. These highlytrained individuals comprise approximately 0.2% of the Navy. EOD Technicians operate on five- to 12-person teams. Missions vary widely and cover the entire world in every ocean and sea. A-School (Job School) Information Basic EOD Diver Training Panama City, Fla, 13 weeksEOD Training Eglin AFB, Fla, 41 weeksASVAB Score Requirement ARVE109 and MC51 or GSMCEI169Security Clearance Requirement Secret Other Requirements Must be U.S. citizenVision no worse than 20/200, correctable to 20/20Must have a normal color perceptionMust meet physical requirements IAW MANMED and pass EOD physical screening test, see MILPERSMAN 1210-220No history of drug abuseMust be under age 31 Must pass the following fitness test requirements (physical screening test) 500-yard swim in 140010-minute rest42 pushups in 2 minutes2-minute rest50 situps in 2 minutes2-minute rest6 pull-ups (no time limit)10-minute rest1.5 mile run in 1245 Note Candidates may also volunteer for EOD during basic training at Recruit Training Center, at A school, or at any time during their enlistment prior to their 31st birthday. In-service recruiters (Dive Motivators) at RTC give presentations on the Navys diver programs, conduct the physical training screening tests, and assist interested people with their applications. People who enter the Navy in the nuclear, advanced electronics or other five- or six-year enlistment programs are not eligible for diver programs. This course is physically and mentally demanding, but the individual who accepts the challenges is rewarded with extra pay for diving, parachuting, and demolition plus ex traordinary duty assignments. Sub-Specialties Available for This Rating Navy Enlisted Classification Codes for EODCurrent Manning Levels for This Rating CREO Listing Note Advancement (promotion) opportunity and career progression are directly linked to a ratings manning level (i.e., personnel in undermanned ratings have greater promotion opportunity than those in overmanned ratings). Sea/Shore Rotation for This Rating First Sea Tour 60 monthsFirst Shore Tour 36 monthsSecond Sea Tour 60 monthsSecond Shore Tour 36 monthsThird Sea Tour 48 monthsThird Shore Tour 36 monthsFourth Sea Tour 48 monthsForth Shore Tour 36 months Note Sea tours and shore tours for sailors that have completed four sea tours will be 36 months at sea followed by 36 months ashore until retirement. EOD is a sea-intensive community. Manning conditions at sea may require the need to request sea tour extension or shore tour curtailments to ensure all sea duty billets are filled. Much of the above information courte sy of the Navy Personnel Command.

How to Prepare With a Mock Job Interview

How to Prepare With a Mock Job InterviewHow to Prepare With a Mock Job InterviewBy failing to prepare, youre preparing to fail. One of the most valuable steps a job seeker can do to prepare for an bewerbungsgesprch is to have a mock interview. A mock interview imitates a real interview as much as possible. Here is a guideline you can follow to make sure your mock interview is a success and ultimately bring you closer to acing your job interview.Ask the right partieThe key to an effective mock interview is finding the right person to interview you. The person should match as closely as possible to the hiring manager of the job. While interviewing with friends at the same job level can be helpful, choosing someone with the same experience as the hiring manager will be the most valuable because they know what theyre looking for in a candidate. For example, if youre applying for a business development representative role, a business development manger or higher will be ideal. Colleagues who are business development representatives might be helpful because they know what types of questions the hiring manager will ask, but they might not have the insight on what the best answers might be for the questions. Prepare for the mock interviewTo get the most out of a mock interview, plan beforehand. Send your mock interviewer a copy of the job description and your resume. Ask them to come up with at least 10 questions an interviewer might ask. On your own, practice with questions you think will most likely be asked during questions with other friends. Prepare for the mock interview as you would prepare for a real interview. Imitate a real interview as much as possibleThe setup of your mock interview should mimic a real interview as much as possible. Have the interview in a quiet room and wear your professional interview outfit. Although the person mock interviewing you might know you very well, act like the person is someone you just met. If you mess up one of your answers you have to keep going, and you cant ask your mock interviewer for a re-do. The mock interview is ultimately the same as a real interview. Ask for feedbackAfter your mock interview ask your colleague to go into as much detailed feedback as possible. Did you sound nervous? Was your interview outfit professional? How can you make your answers better? If possible, ask them if they can do another mock interview in a day or two and see how you progressed.

What Everybody Dislikes About Resume Skill and Abilities Examples and Why

What Everybody Dislikes About Resume Skill and Abilities Examples and Why They are beneficial in many scenarios and job functions and are an important add-on to the perfect resume. There are three kinds of resumes, each with its own benefits and pitfalls. This behavior caused an intriguing finding. Abilities the present demonstrable ability to apply several wisdom and skills simultaneously in order to finish a task or carry out an observable behavior. Many professional, in addition to veteran individuals, dont craft such resumes with precision. Communication Skills It is imperative to interact nicely with people around you, and also develop the capacity to interpret jargon and complicated accounting ideas to be readily understood by clients. To get the eye of an employer, you want to supply examples of earlier fest experience and detail the ways that your involvement directly resulted in the events success. If thats the situation, you ought to do what you can to concentrate o n those skills in your resume, too. Resume Skill and Abilities Examples Ideas For instance, a graphic designer needs both soft creativity abilities and tough adobe photoshop skills to do their job well. Read through it a couple of occasions and youll probably spot three or four crucial skills mentioned repeatedly throughout the document. If its a skills-based resume which youre writing, then it requires to say what you could do instead of what youve done. Locate an example for writing resume skills in this part. Resume Skill and Abilities Examples - Is it a Scam? Abilities are enduring talents that may assist a person do work. It is crucial to know precisely which skills the employer is searching for so you know what things to concentrate on when tailoring your resume. They can build immediate rapport. Soft skills are really valuable to employers and are a few of the most wanted qualities interviewers search for in potential hires. If youve got these general abilities, you will improve your marketability. Fantastic communication skills are vital in virtually every job. You need to see that while its relatively simple for an employer to influence the abilities and knowledge of workers, it is just as important for employees to better their skills. Leadership skills also enable you to offer training to staff and make sure that all workers are conscious of new laws and regulations. Teamwork skills in the workplace are important for the great majority of jobs. Whether youve got applicable technical abilities or only military soft abilities, the real key to finding a job will be in understanding how to present the skills you have to an employer. Using samples can help you to create your resume with perfection. If youve assigned the job to compose a resume, you should know its format first. For instance, if the position youre applying for is for content marketing, but you havent written online content, maybe you should find different jobs that fit yo ur abilities. Employing an online resume builder is a powerful method of quickly producing professional-looking resumes that you may tailor for each application. As you proceed through the list of skills above, make a distinct list with the skills which you already possess. Before you jump into writing down all of the incredible talents youve got, lets learn a little more about what skills employers typically search for on a resume and see whether you may incorporate any in your skills section. For more specific technical jobs based on a specific skill, it is significantly simpler to demonstrate. A skills based resume template gives an applicant plenty of room to list their distinct abilities and abilities. Key skills are work-related skills that you will need to do a job. Training will help to enhance the knowledge of workers and develop and polish their new or current skills. Besides that, you could also download our Resume Skills Examples so that you can have guides of wha t skills to write in your resume for the particular job position you want to submit an application for. Hard skills arent skills that are tough to learn. They are measurable skills that are required for a specific job. These tough language skills must do the job. mora technical or computer-centric hard skills are occasionally also known as technical skills. The Resume Skill and Abilities Examples Cover Up After youve looked at several such ads within your intended industry, it is going to become more and more clear what hiring managers are looking for (with regard to job skills). If youre asking for a position that demands an extremely particular set of skills like a technical or engineering job, then the employer will probably need to realize that youve got the appropriate hard skills first. Every work applicant knows the way to compose a resume. Chronological resumes arent the ideal fit for fresh graduates since they dont have a lot of expertise in the very first location .

Up in Arms About What to Know Before Writing Your Resume?

Up in Arms About What to Know Before Writing Your Resume? You always would like to be certain to dress for success no matter where youre interviewing. When youre asking for a job which you need to be sure that youre clear about your qualifications for the particular part in which youre interested. Because if youre passionate about the job, that means that you will require no extra motivation. When evaluating a position, consider if it can help you build the proper skills for your fantasy job. You are able to cite examples of projects, assignments or volunteer work at which you may have delivered actual benefits, therefore, proving how you may add value to your prospective employer. Avoid applying for employment for which you arent remotely qualified for. Remember to concentrate on responsibilities and achievements pertinent to the job that youre applying for By putting in some work, and observing a strategy, you can make an effective resume that gives an excellent start o n the work marketplace. Once you receive the job which you may rest easy with a transparent conscience, and youll never need to be worried about your employer finding out that you lied to them. Keep reading to learn what you could do before you try to apply for the job to help raise your probability of getting it Leaving on the Best of Terms Even in case you cant wait to leave your work, dont forget to maintain a constructive and professional attitude in order for your time with the corporation wont be in vain. There are sure must-dos, together with common mistakes to avoid when you comprehend the basics of how towrite a good cover letter. Whether you opt to use an exceptional resume writing site or maybe to go it alone, you want to understand what good looks like. Some folks even suggest that a very good cover letter ought to be tailored to the work description to have the utmost impact on your prospective employer. Have a strong cover letter Many men and women have a tenden cy to skip over submitting a cover letter when applying for employment if its not specifically requested. What to Know before Writing Your Resume Options Employing a professional resume writer is a worthwhile investment and might even prove to be among the best decisions in your career. There are occasions when even the most seasoned resume writer should execute a fair sum of research BEFORE starting to compose any resume. A resume writer isnt a magician they cant cause you to stand out in the event that you dont have the skills to start with. You dont need to be a really talented writer, but in case you have low confidence in your skills, especially when it has to do with elaborating on your skills, its better to have somebody else do the work for you. Top Choices of What to Know Before Writing Your Resume Then, when you finish writing your paper, you are finished Start early, plan your paper, and you ought to be done in time. Todays resumes are not the same as resumes whi ch were written just a decade ago.

Transferable Skills are the Key to Changing Careers

Transferable Skills are the Key to Changing CareersTransferable Skills are the Key to Changing CareersTransferable Skills are the Key to Changing CareersIf youre considering changing careers, the most important things to identify are your transferable skills.Transferable skills, also known as core competencies, are skills you already have in your arsenal those youve acquired from past positions that are transferable to a different type of career, industry or work environment.Transferable skills arent just limited to abilities youve gained in past work experiences, either. They are skills that have been developed in a variety of way, such as academic experience, volunteer work or even in hobbies, clubs, community organizations and much more. Identifying and recognizing transferable skills on a resume is a key component to any job-search strategy.In general, skills, which are the building blocks of any position and career, can be divided into three different areasSkills Dealing with T hingsJust as it sounds, these are the types of skills youve developed when working with a variety of items. Examples include following instructions, driving or operating vehicles, and constructing, repairing, using or working with items such as office equipment, computers, software, tools, instruments, machinery, vehicles, heavy equipment, materials, supplies, buildings, furniture, jewelry, clothing, food, animals and plants.Skills Dealing with Data or InformationDo you have great attention to detail or are you skilled at working with numbers? If so, then you likely have transferable skills with information and/or data. Examples of these skills include analyzing data or facts, investigating, planning, researching, developing policies or procedures, keeping records, organizing information, creating, designing, programming, compiling data, calculating, computing, editing, filing, copying, prioritizing and classifying types of information or data.Skills Working with PeopleExamples of t hese soft skills include interacting with types of people such as customers, vendors, patients, students, faculty, coworkers and colleagues. Examples of these interactions include consulting, negotiating, selling, serving, informing, entertaining, counseling, interviewing, coordinating, motivating or training.If youre unsure which of your skills are considered transferrable skills, there are a few things you can do. First, look at job descriptions for the careers youre interested in to see what skills are considered desirable by employers in your target field. In addition, conductinformational interviews with people who work in industries that interest you. Once they have a good understanding of your work experience and job skills, theyll be able to provide insight into which roles in their field may be relevant to you, and which of your skills are transferrable and valued by a prospective employer in their field.Transferable skills are the most important skills to think about when youre applying for a new position or embarking on a journey to change careers. Once youve determined what transferable skills you have and which youd like to utilize in a new position, youre one step closer to writing the perfect resume.Need help with your resume?Get a free critique today.

Behavioral Interview Tips and Techniques

Behavioral Interview Tips and TechniquesBehavioral Interview Tips and TechniquesHave a story for every skill.The fruchtwein accurate predictor of future performance is past performance in a similar situation.This statement is the premise behind behavioral bewerbungsinterviewing, an interviewing technique created in the 1970s by industrial psychologists. This style of interview is becoming popular with employers, and it can be a challenging experience.Youre likely to face the technique on job interviews and you should be prepared to confront it the right way.Traditional interviewing calls upon the candidate to state opinions Tell me about yourself. What are your strengths and weaknesses? Why do you want to work for this company? By contrast, behavioral interviewing requires job candidates to relate stories about how they handled challenges related to the skill sets the company requires for the position.For example, if a job requires strong communication and team-building skills, an in terviewer might ask candidates to recount past experiences where they explained new plans that brought a team together. Behavioral interview questions often start with phrases like, Tell me about a time when or Describe a situation in which or Give me an example ofWhile your skills and experiences could be a perfect match for the position, you could lose out if you cant validate them with relevant anecdotes.So how do you prepare for a behavioral interview?First, youll want to put yourself in the shoes of the employer and imagine what the ideal candidate for the position would answer from the interviewers perspective.Then, take the time to review thoroughly the job description and research the company and its culture. Look for cues about skills necessary for the job and valued by the organization. Next, think about the sorts of behavioral questions an interviewer might ask to determine those skills.Here are a few examples of skill sets and some behaviorally focused interview questio ns aimed at surfacing them.Decision Making and Problem SolvingDescribe a situation in which you used good judgment and logic to solve a problem.Give me an example of a time when you had to be quick in coming to a decision.LeadershipHave you ever had trouble getting others to agree with your ideas ? How did you deal with the situation, and were you successful?Describe the most challenging group from which youve had to gain cooperation.MotivationTell me about a time when you went above and beyond the call of duty.Give me an example of a situation in which you positively influenced the actions of others.CommunicationDescribe a situation in which you were able to communicate with another individual who did not personally like you (or vice versa).Describe a time you had to use written communication to convey an important argument or idea.Interpersonal SkillsGive me examples of what youve done in the past to nurture teamwork.Give an example of an unpopular decision youve made, what the re sult welches and how you managed it.Planning and OrganizationWhen scheduling your time, what method do you use to decide which items are priorities?Describe how youve handled a sudden interruption to your schedule.Once youve determined which behavioral-based questions you might be asked during an interview, look back on your past experiences and develop stories to answer those questions. Your stories should be detailed yet succinct, and they should always include the following three elementsA description of a specific, real-life situation or challenge you encountered.A description of the specific tasks and actions you took to overcome that challenge.A summary of the results of those actions. (Try to quantify these results whenever possible.)Here is a sample answer to a behavioral interview question that incorporates each of these elements.Question Give an example of a goal you reached, and tell me how you achieved it.Answer Due to cuts in funding to our adult continuing education pr ogram, we faced the daunting goal of drastically reducing our promotional budget without sacrificing our media presence in the community. As program director, I researched alternatives to the effective, yet costly, course brochure, which was produced and distributed biannually to about 60,000 residents of our service region. I was able to negotiate with two local newspapers to produce and distribute a new course brochure that increased distribution by 33 percent, to 80,000 residents, and decreased costs by 50 percent.Familiarizing yourself with the behavioral interview style, crafting and practicing your stories and doing some homework on the position you seek will ensure that you wont be caught off guard should you encounter a behavioral interview.

Career Resume Objective Statements to Catch Attention

Career Resume Objective Statements to Catch AttentionCareer Resume Objective Statements to Catch AttentionProfessional resume writers have abandoned the objective statement for an executive summary, but young professionals still rely on them and many amateur resume writers still insist.Time was, you would use the prime real estate atop your resume to declare your objective, to tell prospective employers how you wanted to obtain a fleck at a well-established organization with a stable environment where you could maximize your management skills and effectively utilize your experience to blah, blah, blah.Resume objective statements were all about what you wanted, not about what you could do for a prospective employer.And that is precisely why your old-fashioned, objective-topped resume will make many professional resume writers shudder. Professional resume writers have replaced these messages with Executive Summary sections that sum up what skills the applicant brings the employer.Ama nda Collins, chief of staff at The Grammar Doctors, explains the attitude adjustment Objectives disappeared years ago when resumes switched from applicant-oriented to employer-oriented. They need to instead share the WIIFM Factor Whats in it for me? from the employers prospective.But the objective statement has not entirely disappeared. Young professionals, with little to include in an executive summary, still rely on them and many amateur resume writers still insist on them. If youre in the latter group, the best advice is to make the transition to an executive summary, say professional resume writers and human resources (HR) executives. But if you are still a young professional, and still rely on the objective statement to introduce yourself to employers, there are best practices to follow. Ladders spoke to hiring managers and certified professional resume writers to determine the best way to structure this pithy alternative to an executive summary. Heres what they had to say.Be clear, and be what they needIn a nutshell, a worthwhile objective statement mustBe crystal-clear about your career directionsttte yourself as someone who wants to do exactly what the employer is offeringBe tailored to fit the job for which youre applying.Jillian Zavitz is the programs manager for TalktoCanada.com, an online English language-training course based in Canada, where she is responsible for hiring. She said that she does in fact see objective statements that catch her eye because they point to a candidate whos exactly what I am looking for, which, in her case, is somebody with experience related to teaching and specific to the job offer.Here are some examples of objective statements that have crossed her desk, some of which are spot-on and some of which are from the school of me-me-me resume writingBad objective statementsCareer employment or contract (twelve months).My Goal is to find employment that will help me begin paying off my student loans.ESL Teaching position w ith Talk to Canada.To obtain a challenging position where my education, skills and experiences can be highly utilized and later be applicable for growth and possible advancement.Good objective statementsfleck of ONLINE ENGLISH TEACHER with MarcMedias TalktoCanada, where I can apply my education, teaching experience and native linguistic skills to the delivery of quality language instruction.English-Language Trainer/Tutor of ESL or standard English. To assist, encourage and motivate students of every age to demonstrate and improve their verbal and written skills.Be relevantChristine Richardson, director of the career-services office at Cazenovia College in Cazenovia, N.Y., said that employment objectives can serve as the glue that pulls together the content of the resume and gives the document finesse. However, theyre a waste of space unless they highlight relevant information that speaks directly to employers needs, she said.Richardson provided objective examples from new college gr aduates with limited experience that are too general to make an impact.Too generalTo obtain a position that will enable me to use my educational background and transferable skills to manage and create new opportunities in international trade and networking.A full time position in the Human Resources Training Department.A position in the Business and Marketing Administration field.To obtain a position which will enable me to utilize my education and experience in the fashion industry.Fall Internship.More specific, but still needs workRichardson cited this next objective as being appropriately specific. Its from a sports-management graduate whose goal was to manage an athletic facility.Service Manager, interest in ensuring facility is well equipped and advocating for best guest and member experience.However, as written, it is unclear about the industry this job seeker is pursuing. And in the job seekers mind this was a very clear position title to list, but this title would probably h ave multiple meanings in multiple industries.She rewrote the objective this wayAthletic Facility Management Team Member PositionThat version might work, but Richardson said she still believes that other headings can be more useful on a resume, since objectives seldom highlight skills and experience and generally serve the job seeker more than the employer.The upshot If you really want to use an objective statement, make sure its about the employer, not just about you. Mention your skills and experiences. If youre not getting interviews, consider graduating to an executive summary and a summary of qualifications and/or career highlights, the standard for a vermodern resume.